“I can’t say I’ve done it by myself,” Kylie told me, driving to an airport in Los Angeles.
In March, Forbes named Kylie the youngest “self-made billionaire ever,” causing heated debate about the definition of self-made. Kylie was 15 when Kris took her to trademark her idea to sell matching lip gloss and liner together. Last year, Kendall, who has become the world’s highest-paid model, made $26.5 million for just 53 sponsored Instagram posts, according to Captiv8, a marketing firm that connects brands to influencers. In the first five minutes of Kim introducing her KKW Beauty line in 2017, she sold an estimated $14.4 million worth of product (or about 300,000 items). Most of these labels are sold almost exclusively online and with virtually no marketing budget, thanks to the women’s massive presence on social media. Or perhaps you’re into oversize camouflage jackets and wedge booties? Kendall + Kylie is there for you. (“I never knew I was considered chubby until I became famous,” Khloé told me.) Want “working mom” lifestyle products? On April 2, Kourtney will debut Poosh, a beauty and wellness website named after her daughter, Penelope. Is body positivity your thing? Try Khloé’s Good American jeans. “Even if fans see Mason, they say I can’t believe it was that long ago.” Well after Kim has aged out of tube tops, it seems this “Truman Show” of the one percent will live on.Īnd an expanding menu of Kardashians offers something for everyone. “Everybody always says how I pulled Mason out of me!” Kourtney said. The grandchildren are characters on the show, paparazzi targets, stars of their parents’ social media streams and cherished by fans in the 160 countries who have watched them grow up. “Kylie and I for a really long time wanted no part of it, we just wanted to go to our rooms and iChat with our friends,” Kendall said. Kris billed the show as a “modern-day ‘Brady Bunch.’” (That is, if Jan had a sex tape.) Kylie and Kendall, now idols to a younger fan base, were just 9 and 11 when the show started. His production company was so fledgling that he had to send an employee to Best Buy to buy a video camera to record a Kardashian pool party that became part of the sizzle reel to pitch E! The cable channel initially passed, but Seacrest convinced executives.Īt the time, the family wasn’t well known but Kim was friends with Paris Hilton, at least, and had a sex tape. “She said, ‘We will be vulnerable at all points of impact no matter what presents itself and that struck me,’” Seacrest said in an interview.
#Keep it up series#
In 2007, Kris pitched the producer Ryan Seacrest a reality TV series that would follow her three high-maintenance oldest daughters, Kourtney, Kim and Khloé, as they clawed their way to A-list from D-list.
(Their only brother, Rob, 32, has even backed a few ventures, including a line of novelty socks.) ‘We Will Be Vulnerable’ The sisters are a media company if it swallowed a makeup conglomerate, mated with a fashion line and birthed athleisure babies. And there was a big spike in sales of other Kylie Cosmetics merchandise too.Įven if you’ve never seen a single episode of their show, chances are that you’ve bought a Kardashian-fronted or -backed something (Pepsi? Calvin Klein? Proactiv?). Customer reviews of the product began to take an angry tone: “This shade smells like betrayal” and “Be mindful of the shade as wearing it may lead to biting the hand that feeds you.” But it also sold out, almost immediately. That included the Jordy Lip Kit, a matching set of velvety lip gloss and liner in raspberry red.Īfter days of speculation about the affair, Kardashian devotees noticed the price of the Jordy Lip Kit on the Kylie Cosmetics website had been slashed from $27 to $13.50. Jordyn was so close to Kylie Jenner, the youngest of the Kardashian-Jenner sisters, that they lived together, and Kylie, who has her own makeup empire, had named several product lines in Jordyn’s honor. player Tristan Thompson, had cheated on her again, this time with her half sister’s best friend, Jordyn Woods. In February, rumors surfaced that the reality star Khloé Kardashian’s boyfriend, the N.B.A. Even when bad things happen to the Kardashians, they still make money.
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